Advertise

There are loads of reasons to advertise on Derby ONE, including:

1) Radio hits Derby at the perfect moment  

Real‑time radio means your message lands right when Derby’s listening. Friday night when people are planning their weekend in town, working in the city, or Saturday morning before they hit Derbion, your ad meets them exactly where their head’s at.

2) Derby listeners are one click away from you  

Around 20% of people browsing the web have the radio on. So when someone in Mickleover, Chaddesden or Allestree hears your ad, they can jump straight onto your site there and then.

3) Radio gets heard — even by people who don’t think they’re looking  

You can scroll past print and skip TV, but radio? It’s always on in Derby kitchens, cars and workplaces. That means new customers hear you whether they planned to or not.

4) Radio reaches the right Derby locals  

Local radio listeners skew younger than newspaper readers, families, spenders, people who actually go out and do things. In other words: Derby’s do‑ers!

5) Derby ONE feels like a mate  

Listeners talk about their favourite station like it’s a friend. When our presenters say “thanks to our friends at ABC Motors in Pride Park”, that warmth rubs off on your brand. It’s local trust you can’t buy anywhere else.

6) Radio moves as fast as Derby does  

Weather changes? Flash sale? Big match at Pride Park? Radio can turn around fresh ads quickly and cheaply, so your message always fits the moment.

7) Radio builds brands Derby remembers  

Repetition, low ad‑avoidance and strong sonic branding mean your name sticks. When someone’s finally ready to buy, your brand is already in their head, just like Carphone Warehouse proved.

You can download our media pack by clicking here

If you’d like to chat about advertising on air or online, drop us a message using the form below.