Friday, 13 November 2026
Dan Martin speaks with James Wright, Managing Director of Pride Hearing, about why so many people put off dealing with their hearing health.
Dan and James dive into the reasons why we regularly visit the dentist and optician but often ignore our ears until we cannot hear the TV.
James talks about the realities of hearing loss, including why you should never use cotton buds and how to properly deal with blocked earwax. The increasing number of younger people experiencing hearing damage from prolonged headphone use. The hidden problem of tinnitus and how new techniques can help mask the ringing. Plus how modern, invisible hearing aids are breaking down the old stigma.
He also discusses the importance of treating hearing loss as early as possible and how his family-run clinic at Pride Park offers a welcoming environment with free hearing tests.